was being talked about by Blake Mycoskie, founder of TOMS, in his interview with Inc Magazine.
Two great cause marketing initiatives this month (May 2015):
ONE DAY WITHOUT SHOES by TOMS
From May 5 - May 21, Instagram your bare feet with hashtag #WITHOUTSHOES to give a new pair of shoes to a child in need. More details here.
GREAT AMERICAN SHAKE SALE by SHAKE SHACK
"Throughout May, Shake Shack guests who donate $2 or more to No Kid Hungry will receive a card for a complimentary hand-spun shake - valued at $5 - redeemable on their next visit. One hundred percent of donations will benefit No Kid Hungry." More details here.
On a typical Tuesday morning (March 10), an editor emailed us requesting for our Shoe Deodorizer sample for a photoshoot. She's writing an article on charcoal products for Bloomberg's BusinessWeek and yahoooo we'd be part of it. That's the awesome randomness of pioneering a new product and building a brand. The journey is filled with ups and downs but it's these awesome randomness (e.g. a review from a customer, a new retailer placing their first order after six years of our initial approach) that make the journey so worth it.
Here's the featured article:
Photographer: Travis Rathbone for Bloomberg Businessweek
Ever Bamboo shoe deodorizer (in case you have trouble spotting it, the pouch on the bottom right corner under Origins'=)
Place inside your shoes to deodorize and remove moisture. The pads will get clogged in a month or so—place them under direct sunlight outside for three hours to re-up their power.