The Whoopi Effect

Hello Everyone,

Today marks the one year anniversary of being featured on The View as one of Whoopi’s Favorite Things, and those 42 unforgettable seconds forever changed the trajectory of Ever Bamboo. 

Last month, a customer called asking us which product would work best for the strange odour in her furnace room. After recommending the large room deodorizer I inquired how she learned about our products. “Whoopi” she enthusiastically said!  “You know that was a year ago, right?’ I playfully mentioned. “Yes” she laughed. “I made sure i wrote down everything Whoopi said so that i would know where to order when i found myself in a stinky situation. That time is now!”  We both had a laugh and it got me to thinking, that we really are helping our customers to “rethink the stink!”

The Whoopi Effect is still with us after a full year, and we at Ever Bamboo could not be happier :) The feature inspired us to further define our vision and core values. It has fuelled our passion, and our mission to bring about a new way of thinking about dampness and odour in our homes, our belongings and our lives and to “rethink” how we purify our air in a natural, non toxic way. The growing excitement and satisfaction in our product has led us to dream big dreams. It has given us opportunities to partner with extremely talented individuals to foster product and brand development and a bigger digital and marketing presence. 

This expansion will allow more customers, like you, to learn about, have access to and experience this sustainable eco friendly way of living life stink free!

As we approach our 10th year Anniversary, reflecting on the journey brings us a real sense of satisfaction. The past 9 years have been at once humbling and tireless as we struggled to get our product and our message out into the world, but ultimately we have been met with excitement, encouragement and validation that has proven to be deeply rewarding. 

So thank you again Miss Whoopi Goldberg for 42 of the best seconds ever (link to youtube & link to our thank you letter to Miss Goldberg). Take her word for it if ours is not enough. 

….It's time to Rethink the Stink!

Sincerely and without stink,
K.B. Lee
CEO/Founder of Ever Bamboo - #RethinkTheStink

 

'Using businesses to improve lives...'

was being talked about by Blake Mycoskie, founder of TOMS, in his interview with Inc Magazine.

Two great cause marketing initiatives this month (May 2015): 
ONE DAY WITHOUT SHOES by TOMS 
From May 5 - May 21, Instagram your bare feet with hashtag #WITHOUTSHOES to give a new pair of shoes to a child in need. More details here.

GREAT AMERICAN SHAKE SALE by SHAKE SHACK 
"Throughout May, Shake Shack guests who donate $2 or more to No Kid Hungry will receive a card for a complimentary hand-spun shake - valued at $5 - redeemable on their next visit. One hundred percent of donations will benefit No Kid Hungry." More details here.

 

 

☰ featured on Bloomberg ☰

On a typical Tuesday morning (March 10), an editor emailed us requesting for our Shoe Deodorizer sample for a photoshoot. She's writing an article on charcoal products for Bloomberg's BusinessWeek and yahoooo we'd be part of it. That's the awesome randomness of pioneering a new product and building a brand. The journey is filled with ups and downs but it's these awesome randomness (e.g. a review from a customer, a new retailer placing their first order after six years of our initial approach) that make the journey so worth it.

Here's the featured article:
http://www.bloomberg.com/news/articles/2015-04-02/dark-detox-activated-charcoal-s-cleansing-benefits

Dark Detox: Activated Charcoal’s Cleansing Benefits

Photographer: Travis Rathbone for Bloomberg Businessweek

Ever Bamboo shoe deodorizer (in case you have trouble spotting it, the pouch on the bottom right corner under Origins'=)
$9.99; everbamboo.com

Place inside your shoes to deodorize and remove moisture. The pads will get clogged in a month or so—place them under direct sunlight outside for three hours to re-up their power.

Ever Bamboo is one of Whoopi's Favorite Things

Our Open Letter to Ms. Whoopi Goldberg: 

September 6, 2014

Dear Ms. Whoopi Goldberg:

Thank you for featuring Ever Bamboo as one of your favorite things on August 6, 2014 on The View. Since then, our natural deodorizers and dehumidifiers have made its way to many of your viewers’ homes - helping to eliminate odours, dampness, and purify air pollutants within the household.

Ever Bamboo has been in business for almost eight years now. Like many other small business owners, it has been a challenge from the very beginning. For many years, my wife and I were unsure whether our hard work would pay off. We invested significant time and money, while working late with multiple jobs to make ends meet, and having families and friends volunteer to pack orders with tight timelines. All of our efforts yielded only slow growth. The major challenge was getting people to know our products and its uses. You have helped to change all that by featuring it as one of your favorite things!

It has been a month since the feature and we have received close to 500 orders, with many customers now having placed their second order. New retailers have picked up our products while existing distributors and retailers have increased their orders. Most importantly, many people have and will benefit from this natural and sustainable product made from bamboo. Having you called Ever Bamboo as one of your favorite things has reignited our business and our passion for it.

As a small thank you, we have donated $1,000 to UNICEF. It is our understanding this is one of the charities you support, and that you were named UNICEF Goodwill Ambassador in 2003. We'd also like to give products to your guests for your next party or big event. The Shoe Deodorizer, one of your favorite things, is a great one to get a few giggles.

We hope to have the opportunity to thank you in person when you visit Banff, Alberta in February of 2015.

Yours truly,

K.B. Lee
CEO & Founder

Below are some testimonials from our recent customers:

"I love all my room deodorizers and dehumidifiers! They have absolutely no odor to them and completely remove the damp, musty smell in the basement!"

"Love the room deodorizer and dehumidifier! Works great! Also received face and body bar. It is fabulous! So glad Whoopi recommended your products on The View."