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Our Vision, Mission, Core Values

Our Vision:

To make the world a little less stinky, one odour at a time.

Our Mission:

To create awareness of bamboo charcoal products for consumer and industrial applications, and to revolutionize how we think about stink. 

Our Core Values:
  1. PASSION - To advocate for a shift in how we THINK about our approach to odour and must, and promote awareness for a safer, healthier, and more sustainable choice.
  1. COLLABORATION - We strive to foster and grow a positive, productive team to collaborate and partner with retailers, distributors, and e-tailers who share our mission.
  2. FUN - To use HUMOR to deal with life’s stinky stuff. If we can put a smile on your face while providing a safer, greener choice, we have truly succeeded!