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November 16, 2015

71 Comments


Our Story

During a leisure trip to Asia in 2006, I came across bamboo charcoal odour neutralizer and dehumidifier in a store. Out of curiosity, I researched further about bamboo charcoal and what benefits it inhabits. The result? I learned that bamboo charcoal is natural, sustainable, reusable, and recyclable. Combined with its eco-friendly attributes, it also absorbs excess moisture while neutralizing odour which led me to wonder, "Conventional air fresheners are often chemical-filled and toxic, masking odours instead of eliminating them. Wouldn't this odour neutralizer solve many stinky problems in North America?" Ever Bamboo was conceived.

Ever Bamboo launched in 2007 with products being sold at various festivals throughout Calgary, Alberta to garner interest and capture consumer curiousity. A few Canadian and US retailers started to carry the product line in 2008 which pushed Ever Bamboo into the North American market. Along with this growth, we launched the HEI Bamboo Charcoal Face + Body Bar. By the end of 2009, I had sold my other business venture and started building Ever Bamboo at a "over-time, 15 hour day" capacity. Despite having distributors and a few hundred retailers carrying the brand across North America, the growth was modest at best. The lack of consumer awareness of bamboo charcoal as an odour neutralizer made it a tough challenge. In November 2012, I made an unthinkable and tough decision by finding a part-time job to keep Ever Bamboo alive.

As any startup would hope for, the breakthrough moment came in August 2014 when Ever Bamboo odour neutralizer products were featured on The View as one of Whoopi Goldberg's Favorite Things. I couldn't be more grateful to Ms. Goldberg. Our online store was inundated with sales for the next two months. With this overwhelming response and boost in brand awareness, I quit my part-time job. The brand has since expanded into Australia and the United Kingdom. What does success mean to me? "It is seeing how much our Ever Bamboo odour neutralizer products are helping people to tackle life's musty and stinky stuff." This was the initial dream back in 2006 when I first discovered bamboo charcoal and now, it has come to fruition.

Do you have a startup story? Click into this post (green heading above) and share in comment! =)

K.B. Lee
Founder & CEO
The Startup Story of Ever Bamboo

“Success is…knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others.” - John Maxwell


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